Wednesday, April 29, 2009

IPL games to take 15 minutes more

IPL games to take 15 minutes more

IPL games to take 15 minutes moreFans who have become accustomed to Twenty20 matches lasting just three hours are in for a surprise during the second season of the IPL - they will now last three and a quarter hours. Part of the appeal of the shortest form of the game is the non-stop action but, not only will games now take longer, but there will be no action at all during the added time.

The IPL are planning to market the added time as an ‘innovation’ by calling it a tactical ‘time out’ but the fact that each innings will now come to a halt for seven-and-a-half minutes after exactly ten overs makes it neither tactical nor, indeed, practical.

“It is a move that is driven completely and totally by commercial objectives,” a senior production official told Cricinfo. “It is designed purely to make even more money by selling airtime. Nobody could argue that this adds any cricketing value to the tournament or that it can be in the viewers interest, either in the stadium or watching at home,” the official said.

The seven-and-a-half minute break will see the stadium crowd entertained by a live band while television audiences will watch three, separate two-and-a-half minute segments, two of which will be sold commercially. The third will show the teams taking drinks and discussing ‘tactics’ to add some validity to the argument for the ‘time out.’

While one section will be compulsory, mainstream advertising, the other will be set aside for ’special projects’. Queen Rania of Jordan, well known for her agenda of social reform and progression, will lead the way with a series of short films aimed at African children expounding the importance of education.

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